FREITAG: The Original Gets Better
In 1993, two graphic designers, the brothers Markus and Daniel Freitag, looked for a functional, watertight, and robust bag for their designs. Inspired by the multicolored heavy traffic that hummed through the Zurich transit intersection in front of their flat, they designed a Messenger Bag made of old truck tarpaulins, used cycle inner tubes and car seat belts. This is how the first FREITAG bags took shape in the lounge of their shared flat – each one a unique item. Unintentionally, the brothers set off a new wave in the bag world. Yesterday, today and tomorrow: FREITAG bags are designed, cut and packaged in Zurich.
Learn more on the site, and check out the new FREITAG styles










